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一 |     (ECNS) -- "Chinamaxxing," a social media buzzword describing immersion in all things Chinese, is reshaping inbound tourism as more international visitors move beyond sightseeing to embrace culture, technology and daily life.    Jin Zhun, associate research fellow at the National Academy of Economic Strategy, said the rapid emergence of terms like "Chinamaxxing" reflects the growing range of experiences available in China and signals that China travel is becoming a global trend.        

    According to data from the National Immigration Administration (NIA), more than 22.91 million foreign nationals entered China in the first half of 2026, up 20.4% year on year. Of these, 17.815 million entered visa-free, accounting for 77.7% of all foreign arrivals.    NIA said that the top 10 source countries for inbound foreign travelers were South Korea, Russia, Malaysia, Vietnam, Thailand, Singapore, the United States, Japan, Mongolia and Australia.    Inbound spending has surged. Alipay data shows tourist consumption rose 72.9% year‑on‑year since June. Shanghai customs processed 253,000 departure tax refund applications in H1, nearly triple last year, with refunded goods worth 23 billion yuan ($3.2 billion).    Rather than simply checking destinations off a list, visitors are tailoring traditional outfits, picking spring tea leaves, or joining locals for early‑morning Baduanjin exercises in parks. Tech tourism is also booming: NEV factories have welcomed more than 250,000 visitors since opening to the public in 2024, while humanoid robot performances and rocket launches at Wenchang have become highlights for overseas travelers.    As The Guardian observed, China is sending a clear message: Come here and judge China for yourselves. From "China Travel" to "Chinamaxxing," the evolution of these buzzwords reflects a broader shift in how foreigners perceive China.    Instead of viewing the country through online content alone, more people are choosing to experience it firsthand and form their own impressions.    (By Gong Weiwei)                    。    本网站“企业报价”是生产企业的公开销售价或采购价(如出厂价、挂牌价、出栏价、收购价等)，有时生产企业会根据自身情况调整实际成交价格，仅供参考。本网站发布的原创内容未经授权，禁止转载。本网站发布的原创或转载内容旨在传递更多行业动态，内容仅供参考，不构成任何投资建议。依据以上数据和信息而进行的投资、买卖、运营等行为所造成的任何直接或间接损失及法律后果均由行为人自行承担。

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